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April 2017

  • Text
  • Velar
  • Dogs
  • Skye
  • Bonanza
  • Rover
  • Onelife
  • Heritage
  • Velar
  • Restored
  • Defender
Unveiling of the New Range Rover Velar | Step inside some of the planet’s most exclusive homes | Man’s relationship with dogs | An epic drive through the Isle of Skye | The legendary Beechcraft Bonanza takes to the Skies

Director Jake Scott

Director Jake Scott (above, left) passes his instructions on to the production team. Above, centre and right: the Discovery in close contact with the ARRI Alexa camera and Sir Ben Ainslie behind the wheel during the shoot 16

N A V I G A T O R EYE O F 04 INSIGHT THE STORM An ARRI Alexa camera is a pretty precious object, and in the making of the new Land Rover Discovery advert starring Land Rover BAR team skipper Sir Ben Ainslie, which hit our televisions and computer screens in early February, it almost came to ruin. Ainslie performed his own stunts for the 60-second film, directed by award-winning commercial director Jake Scott, the son of seminal director Sir Ridley Scott, manoeuvring the All-New Land Rover Discovery through swirling sand in a desert location outside Valencia in Spain. “You get these massive sandstorms, and we wanted to put the Discovery right in the heart of one,” says Matt Statham, Creative Director for the spot. It was the culmination of a five-day shoot first thought of months earlier and designed to announce to the world the arrival of the new Discovery – a reveal that represents a quantum leap forward for one of Land Rover’s most recognisable vehicles. “The vehicle has been been revolutionised in terms of both design and technology. It’s a significant advance from anything they’ve done previously,” says Statham. “So we wanted to create a bit of drama.” And drama they got. In the spot, while the sandstorm rages outside, Ainslie drives through the chaos in peace and quiet, thanks to the car’s composed capability and serene interior, to rescue his teammates. The Olympian revelled in taking the wheel. “He’s a professional sailor, so he’s pretty adept at adapting to different conditions and he loved the vehicle from the moment he saw it,” explains Statham. Perhaps too much. For one shot, Ainslie was required to race through the storm, hampering his visibility, and come as close to the camera as possible. He was a little too close for comfort, ending up two inches from the camera lens. “He knew what he was doing, and the cameraman was ready to get out of the way if needs be,” says Statham – “but it was pretty close.” NOW WATCH THE FILM Look out for the full video on youtube.com/landrover 17

 

Land Rover

Onelife - April 2018

 

Land Rover’s Onelife magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond

This special issue of Onelife marks Land Rover’s 70th anniversary – a celebration of unparalleled achievement and pioneering innovation. We bring you the incredible story of how we reunited an original 1948 car with its former owners, as well as looking back at Land Rover vehicles’ most intrepid expeditions around the globe.
Chief Design Officer Gerry McGovern gives an insight into his diverse range of inspirations, and we head to China for a behind-the-scenes look at the Dragon Challenge, one of the most daring feats ever accomplished
in a Land Rover.

The Library

April 2018
November 2017
April 2017
October 2016
March 2016

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.