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9 months ago

April 2017

  • Text
  • Velar
  • Dogs
  • Skye
  • Bonanza
  • Rover
  • Onelife
  • Heritage
  • Velar
  • Restored
  • Defender
Unveiling of the New Range Rover Velar | Step inside some of the planet’s most exclusive homes | Man’s relationship with dogs | An epic drive through the Isle of Skye | The legendary Beechcraft Bonanza takes to the Skies

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Illuminated innovation: new technologies have paved the way for the Velar’s modernist approach to detailing. From the ultra-slim LED lights (left) to the smart haptics of the central console (right), everything is transformed through technology, yet still profoundly purposeful bring all the elements together, designers must also consider something as elementary as ‘feel’,” Frascella says. “Colour and materials is what you see, what you feel, what you experience. It’s all the senses coming together. So tactility is something we think about when we develop our materials. We know when we’ve got it right, because it feels just as refined as it looks.” You’ll also notice the ‘cut diamond’ pattern which features on the speaker covers, the leather seat perforations and some of the cabin materials, where it’s used to draw your eye to some of the key architectural details. When tessellated, the ‘cut diamond’ graphic looks a little like the Union Jack. Is it a cheeky nod to the Velar’s British heritage? “Actually, it was never intended to be that way,” says Amy. “It came as we started working on how we would repeat the pattern. We call it a ‘secondary read’, something you might only notice on second glance. The Velar is full of beautiful details like these. We have created some surprise and delight with this car.” That key element of surprise, McGovern says, is profoundly informed by the technological advances that have made the new features possible. “For me, the big theme with the Velar is how technology enables design,” says McGovern. “You see that most clearly in the cabin. That calmness, that simplicity, is enabled by the new infotainment system. The technology enhances the feeling of luxury; it adds to that sense of elevation you get in a Range Rover. It’s not just technology for the sake of it. But you see it in the exterior design too, when you know where to look. We couldn’t make the lamps that shape without LEDs. We wouldn’t be able to get the precision in our feature lines or our panel gaps without the latest manufacturing technology. Land Rover’s Engineering Director Nick Rogers and I are absolutely aligned on our vision. He’s as fanatical about using engineering and technology to deliver great design as I am about ensuring there’s no compromise to the engineering.” “Range Rover Velar’s abundance of innovative technologies all contribute to making this vehicle a joy to drive and be driven in. Velar alludes to the levels of modernity that will come in future models too, with its integrated technology, its beautiful surfacing, and its modernist approach to detailing. We’re on a journey of transformation. And this is a transformational car.” 29

 

Land Rover

Onelife - April 2018

 

Land Rover’s Onelife magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond

This special issue of Onelife marks Land Rover’s 70th anniversary – a celebration of unparalleled achievement and pioneering innovation. We bring you the incredible story of how we reunited an original 1948 car with its former owners, as well as looking back at Land Rover vehicles’ most intrepid expeditions around the globe.
Chief Design Officer Gerry McGovern gives an insight into his diverse range of inspirations, and we head to China for a behind-the-scenes look at the Dragon Challenge, one of the most daring feats ever accomplished
in a Land Rover.

The Library

April 2018
November 2017
April 2017
October 2016
March 2016

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.