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April 2018

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Look back at the birth of the original Land Rover | How Land Rover has driven adventure and scientific exploration | GQ Editor Dylan Jones discusses inspiration with Chief Design Officer Gerry McGovern | Exploring the potential impact of electrification and connected vehicles | Tackling the 999 steep steps up to Heaven’s Gate in China

CONTENTS 18 28 46 60 66

CONTENTS 18 28 46 60 66 80 92

CONTENTS PHOTOGRAPHY: NICK BALLÓN, ALEX HOWE (2), CHARLIE GRAY, DON ROMNEY COVER: OLEG KASKO 08 IT’S OUR BIRTHDAY so we asked the world’s greatest living explorer – Sir Ranulph Fiennes – to share how Land Rovers have powered many of his own intrepid expeditions 10 COME WITH US BACK TO OUR ROOTS with a potted history of the conception, development, evolution and achievements of the original Land Rover 18 A SURPRISE SURVIVOR from the 1948 Land Rover launch line-up recently resurfaced – so we reunited it with former owners in the very building it was born 28 A LOOK AT THE GROUNDBREAKING LEGACY of the First Overland expedition and how Land Rover has driven a world of adventure and scientific exploration through the years 36 PEERLESS LUXURY is personified in the full story of the Range Rover. Today, the world’s first premium SUV continues to lead the way 46 CAPABILITIES ARE AT THE HEART of our second World of Adventure feature, a story of the many challenges undertaken by the Range Rover 52 THE AGE OF DISCOVERY is upon us – read the story of five generations of our versatile SUV, plus a look back at the impact of the Freelander 60 RISE TO THE CHALLENGE in the third instalment of our World of Adventure series, as we tackle the Camel Trophy and the G4 Challenge Editor in Chief David Barnwell | Senior Editor Neal Anderson | Senior Art Director Dan Delaney | Creative Director Michael Darling Designer Thomas Saible | Designer David Klingl | Managing Photo Editor Katjana Frisch | Production Director Marie Bressem Production Manager Nadja Göricke | Business Director Alex Robb | Account Manager Adrianna Juraszek | Market and Production Manager Hannah McDonald | Jaguar Land Rover Customer Contact Programme Senior Manager Ema Forster | MD Production Unit Dr. Markus Schönmann For all advertising enquiries please contact: Katherine Galligan | Katherine@metropolist.co.uk | 00 44 207 887 6146 Vishal Raghuvanshi | Vishal@metropolist.co.uk | 00 44 207 887 6147 64 EXPERIENCE FOR YOURSELF exciting adventurous travel while developing your own off-road driving skills with the help of Land Rover Experience 66 JOIN OUR STYLE COUNSEL as British GQ Editor Dylan Jones sits down with Land Rover’s Chief Design Officer Gerry McGovern to discuss design, innovation and the meaning of modernity 76 GLIMPSE THE FUTURE as we examine the potential impact of electrification and connected vehicles 80 FEEL THE THRILL as Formula E racing driver Ho-Pin Tung takes the Range Rover Sport PHEV for a ride up the 999 steep steps to Heaven’s Gate in China 84 SMOOTH OPERATORS is one way of describing Land Rover’s Special Vehicles Operations (SVO) team, who delight customers with their made-to-order marvels 90 TAKE AN EXCLUSIVE LOOK at the new two-door Range Rover SV Coupé, limited to a production run of just 999 vehicles 92 JOIN US FOR CAKE as we celebrate our 70th anniversary with a special birthday cake that is as technologically advanced as it is tasty 94 HELP US CELEBRATE IN STYLE by looking at why every culture around the world commemorates special milestones and achievements in this celebration essay Land Rover Onelife magazine is publishedby Spark44 Limited, The White Collar Factory, 1 Old Street Yard, London EC1Y 8AF on behalf of Land Rover, Abbey Road, Whitley, Coventry CV3 4LF. Copyright Spark44 Ltd. 2018. All rights reserved. Reproduction in whole or part is prohibited without the written permission of the publisher. Opinions expressed are those of the author and not Land Rover. While every care is taken compiling the contents of Land Rover Onelife magazine, specifications, features and equipment shown in this magazine are subject to change and may vary by country. All necessary permissions were obtained for film and photography in restricted access areas, and information was correct at time of going to print. For additional vehicle information, please contact your authorised Land Rover retailer. This magazine does not accept unsolicited manuscripts, photographs or illustrations, and cannot accept any responsibility for them. Drive responsibly on- and off-road. For any enquiries or feedback please email us at ONELIFE@Spark44.com 5

 

Land Rover

Onelife - April 2018

 

Land Rover’s Onelife magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond

This special issue of Onelife marks Land Rover’s 70th anniversary – a celebration of unparalleled achievement and pioneering innovation. We bring you the incredible story of how we reunited an original 1948 car with its former owners, as well as looking back at Land Rover vehicles’ most intrepid expeditions around the globe.
Chief Design Officer Gerry McGovern gives an insight into his diverse range of inspirations, and we head to China for a behind-the-scenes look at the Dragon Challenge, one of the most daring feats ever accomplished
in a Land Rover.

The Library

April 2018
November 2017
April 2017
October 2016
March 2016

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.