02 INSIGHT Immerse

02 INSIGHT Immerse yourself in the world of Bond and discover his relationship with Land Rover, at the new 007 ELEMENTS cinematic installation in the Austrian Alps 12

N A V I G A T O R BONDING WITH THE ELEMENTS Remember the scene in the 2015 James Bond film Spectre where the suave spy, played by Daniel Craig, arrives for a meeting at the Hoffler Klinik, a stunning glass building located on a snowy Alpine mountain top – and then has a rather messy commute down? Bond being Bond, he gets involved in an airborne gunfight, crash-lands his aircraft in a forest, smashes through a wooden chalet and, of course, stops various villains piloting a fleet of ultra-tough Land Rover Defenders and menacing blacked-out Range Rover Sport SVRs. That amazing stunt sequence – along with plenty of other memorable moments from over 50 years of Bond films – has now been immortalised in a new visitor experience centre, built right into the frozen rock on that very same mountain-top, the 3,050-metre-high Gaislachkogl. Called 007 ELEMENTS, the permanent exhibition building in Sölden, in the Ötztal valley of Tirol, Austria, has been designed by acclaimed architect Johann Obermoser to look and feel like a Bond villain’s secret lair, replete with concrete walls, mysterious soundscapes and ambient lighting. The cinematically inspired, interactive experience has been curated by Neal Callow, Art Director on Spectre, Skyfall, Quantum of Solace and Casino Royale. Supported by EON Productions, film rights owner MGM, the Sölden cable car company, and 007 ELEMENTS’ official partner Jaguar Land Rover, the exhibition should rank high up on any Bond fan’s ski-holiday ’must visit’ list. And if you’re keen to learn about the making of those blacked-out Range Rovers and other unique Bond vehicles, do spend some time in the museum’s Tech Lab and Action Hall, which are full of interactive behind-thescenes displays showing how the thrilling mountain chase sequence in Spectre was filmed. We bet it’ll leave you stirred, not shaken. EXCLUSIVE READER OFFER: ONELIFE readers get a special 15% discount on entry to 007 ELEMENTS. Please contact 007elements@soelden.com stating the code ‘JAGUARLANDROVER‘ to book your visit PHOTOGRAPHY: KRISTOPHER GRUNERT 13