Views
1 year ago

April 2018

  • Text
  • Rover
  • Vehicles
  • Rovers
  • Jaguar
  • Expedition
  • Motor
  • Defender
  • Luxury
  • Launched
  • Trophy
  • Onelife
Look back at the birth of the original Land Rover | How Land Rover has driven adventure and scientific exploration | GQ Editor Dylan Jones discusses inspiration with Chief Design Officer Gerry McGovern | Exploring the potential impact of electrification and connected vehicles | Tackling the 999 steep steps up to Heaven’s Gate in China

AGE OF DISCOVERY 2009 |

AGE OF DISCOVERY 2009 | Freelander 2 TD4e is first SUV with smart stop/start 2010 | Discovery 4 makes its debut 2012 | Feb: 1 millionth Discovery travels to Beijing 2014 | Apr: Discovery Vision concept revealed country relatively new to mass car ownership but which has adopted Land Rovers with huge enthusiasm. The expedition raised, appropriately, £1 million for the Red Cross. SPORTING A NEW LOOK Two years later, a concept car appeared which hinted that the next million milestone might be reached rather sooner. The Discovery Vision concept, created under Land Rover‘s Chief Design Officer Gerry McGovern was as significant for Discovery as the Range Stormer concept was for Range Rover in 2004. Like that car, it hinted both at a new design language for Discovery, and the fact that it would become its own distinctive family of vehicles. The concept was first revealed at the 2014 New York motor show, and the world didn‘t have to wait long for it to come to fruition. In September, the new Discovery Sport was unveiled. As a premium compact SUV it‘s a size smaller than the original, but it stays true to the Discovery formula. It‘s versatile, still offering seven seats despite its more compact dimensions. It is also exceptionally capable off-road, using Land Rover technology such as All Terrain Progress Control to enhance the natural abilities endowed by its optimised approach, departure and breakover angles. The Discovery Sport has a few features which the original “ Designed and engineered to be the world’s most capable and versatile premium compact SUV, the Discovery Sport will appeal not only to existing Land Rover customers but to a whole new group of people who may never have considered Land Rover before” GERRY MCGOVERN, CHIEF DESIGN OFFICER, LAND ROVER engineers on Project Jay couldn‘t have guessed at, such as an Ingenium diesel engine which returns in excess of 60mpg, or the ability to access the library of tens of millions of songs on Spotify through the InControl Apps suite. The Discovery Sport acknowledged its forebear in 2016 by hauling a 100-tonne train over a spectacular railway bridge in Switzerland, echoing the challenge the original Discovery performed at its launch in 1989. Later in 2016, the fifth generation of Discovery was unveiled at the Frankfurt Motor Show, as the original had been. The stepped roof and asymmetric rear remain, but the faster windscreen angle and horizontal rear lamps lend a much more dynamic look. Under the skin, the fifth generation Discovery makes an even more radical engineering leap than any before it with an 85 per cent aluminium monocoque chassis which cuts 480kgs from its mass. Every aspect of the car‘s performance benefits, from on-road handling to fuel consumption and emissions. And of course, there‘s world-first tech aboard. The first Discovery also offered seven seats, but the idea of configuring them remotely via your phone with the Intelligent Seat Fold system would have blown a few minds in 1989. The idea behind Project Jay – for a versatile, capable off-roader – was good at the time. But it was also brilliantly ahead of its time, and it has become more relevant as the years have passed and the world has bought into the idea of brilliantly conceived, responsible SUVs. Proof? In 2017 the new Discovery Sport was Land Rover‘s best-selling car. That second million won‘t take long to reach. AN ALL-NEW DISCOVERY Revealing the latest All-new fifth generation Discovery in 2016, Gerry McGovern, Chief Design Officer of Land Rover said: “The New Discovery redefines the large SUV. Our design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV. Design creates an emotional connection between customers and our vehicles. Our clear design strategy means our vehicles are instantly recognisable and communicate the Land Rover values that our customers love. New Discovery’s flawless volume and proportions, precise detailing and sophisticated surfaces beautifully combine with engineering integrity to create a premium SUV.” Jeremy Hicks, Jaguar Land Rover UK Managing Director added: “The new vehicle takes everything that’s great about Discovery from design, versatility, and go anywhere, do anything credentials to build on them and make it even better in every way.” 58

RIGHT XXXXXX | Sept: Discovery Sport model announced 2015 | Discovery Sport receives new Ingenium engines 2016 | Sept: All-new fifth-gen Discovery revealed | Discovery Sport hauls train to recreate ’89 launch stunt 01 01 Adventurer and Land Rover ambassador Bear Grylls is a big fan of the Discovery 02 The dynamic Discovery Sport has become a popular extension of the range 03 On top of the extensive standard features, numerous options and accessories are available to allow customers to tailor their Discovery perfectly for their own active lifestyles 03 02 PHOTOGRAPHY: XXXXXXXXX XXXXXXX XXXXXXXXX 59

 

Land Rover

Onelife - May 2019

 

Land Rover’s Onelife magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond

Land Rover vehicles go above and beyond, to help you make the most of your world. The latest issue of Onelife delivers this philosophy to your living room with evocative narrative and stunning photography. Experience a rich variety of perspectives from around the globe: from eco-innovators in China to road-testing in Greece and modernist architecture in Germany

The Library

May 2019
October 2018
April 2018
November 2017
April 2017
October 2016
March 2016

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070

The figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.