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April 2018

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Look back at the birth of the original Land Rover | How Land Rover has driven adventure and scientific exploration | GQ Editor Dylan Jones discusses inspiration with Chief Design Officer Gerry McGovern | Exploring the potential impact of electrification and connected vehicles | Tackling the 999 steep steps up to Heaven’s Gate in China


FUTURE MOBILITY “ FUTURE TECHNOLOGIES WILL GIVE THE DRIVER MORE, NOT LESS - THEY WILL ASSIST AND ULTIMATELY BENEFIT THE OVERALL DRIVING EXPERIENCE” TONY HARPER, DIRECTOR OF ENGINEERING RESEARCH, JAGUAR LAND ROVER gps There has never been a more disruptive time on our roads. Not due to roadworks or congestion, but due to the vast leaps forward technology has afforded us. “We all, at the moment, stand on the brink of a technology revolution,” says Dr Ralf Speth, the Chief Executive Officer of Jaguar Land Rover. And to the head of Jaguar Land Rover, that revolution has a name already: “Autonomous, connected electrified cars.” The frontline of this revolution may not seem obvious at first glance: a Range Rover Sport wending its way through city centre traffic in Coventry in Central England. The car is like many others on the city’s streets, except for the fact that it’s not being driven by anyone. It represents part of the first ever road tests in the UK for autonomous and connected vehicles, and is helping test a varied range of Jaguar Land Rover research technologies that may soon see the light of day. While still in its infancy, the autonomous car project is indeed the future. By 2035, 3.7 million automated vehicles a year will be sold in the UK, according to forecasts carried out for the UK government’s Centre for Connected and Autonomous Vehicles. One in every eight vehicles sold around the world by the mid-2030s is likely to be autonomous. A good number of them will be electrified, too. By 2050, 90% of new cars in Britain will be electric, according to a forecast by the UK’s National Grid. And just as in the race to autonomy, Jaguar Land Rover is leading the electric revolution. The first fully electric performance SUV, the Jaguar I-PACE, goes on sale this year, and by 2020, “every new Land Rover model line will be electrified, giving our customers even more choice,” says Dr Speth. 78

FUTURE MOBILITY The push for electrification, however, is already happening. Land Rover’s plug-in hybrid electric vehicles (PHEVs) represent a first tangible step in this direction, combining the powers and possibilities of a combustion engine paired with an electric motor. The PHEV powertrain is to be widely introduced across Land Rover vehicles in the years to come, and is already available as an option in both the Range Rover and Range Rover Sport. The PHEV technology ensures both the power and performance of traditional combustion powertrains is kept – or even enhanced – while adding the environmental benefits of green technology. In this way, it ensures customers a whole new opportunity to go green, without compromising on capability. The Range Rover PHEV and Range Rover Sport PHEV’s electric motor, for example, already offers an all-electric range of up to 51 kilometres, and controls torque delivery more precisely than an internal combustion engine to provide even more superior ‘pull-away’ ability on surfaces where grip is poor. Using regenerative braking, both these first PHEV vehicles also blend optimum road performance and efficiency. It’s all part of the future of transport, with Jaguar Land Rover at the vanguard. Meanwhile, the autonomous road trials in Coventry are going well, offering a glance of what comes next as the first hybrid vehicles are already hitting the roads. “There are a lot more dynamic elements for the car to sense and react to, but we’ve been using all the trials’ data to refine our systems to make sure they do deal with them in the correct way,” explains Gemma Warton, Research Engineer at Jaguar Land Rover. That rich data, collected to help the automated systems on board learn from experience, plays a crucial role in meeting Jaguar Land Rover’s goal of reaching what is referred to as “level four autonomy” – where a car can carry out every aspect of driving in busy towns and cities without driver intervention – in its vehicles within the next decade. The drive to autonomous vehicles isn’t simply an attempt to replace the driver though, explains Tony Harper, Director of Engineering Research at Jaguar Land Rover. “Future technologies will give the driver more, not less – they will assist and ultimately enhance the overall driving experience.” That vision includes an intelligent, AI-powered, voiceactivated steering wheel named Sayer after the designer of the first Jaguar E-Type. Part of the Jaguar FUTURE-TYPE concept car, a vision vehicle of the future, Sayer is a steering wheel turned connected device that will travel with you everywhere you go, carrying out hundreds of tasks, from drawing up your shopping list to driving you to the supermarket. It’s just one idea of what tomorrow’s drive will look. Technology is developing at a pace, and the race to the future of transport is like a winding country road: full of engaging twists and turns, but with the promise of a magnificent sight just around the next corner. FIND OUT MORE To learn more, please search Land Rover PHEV A RISING TIDE LYFTS ALL As the technology that drives our cars adapts, the way in which we use the roads is changing, too. Some 37.5 million vehicles now traverse British roads, up 40% since 1996. As roads around the world become more congested, and as drivers become more pro-active when it comes to positive change for environmental issues, we are starting to redefine how we use our vehicles. Lyft, the fastest-growing rideshare company in the United States, is at the forefront of promoting that change. Founded in 2012, the firm connects drivers and passengers via an app, allowing them to share rides in exchange for payment. Lyft operates in 350 American cities and recently expanded into Canada. In June 2017, Jaguar Land Rover announced it had invested US million in the innovative service through InMotion Ventures, its tech arm, to support Lyft’s plans for expansion and to help it develop new technology. Commenting on the significant development, Sebastian Peck, InMotion’s Managing Director, said: “Personal mobility and smart transportation is evolving, and this new collaborative venture will provide a real-world platform to help us develop our connected and autonomous services.” Jaguar Land Rover and Lyft are collaborating on a number of projects – including testing autonomous vehicles. Lyft drivers and riders benefit from a fleet of reliable and comfortable Jaguar and Land Rover vehicles. For more, see 79


Land Rover Magazine


Land Rover Magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond.

In this issue, New Defender is put through its paces by two inspirational young adventurers as they prepare for an expedition to the South Pole. We also celebrate 50 years of Range Rover by taking a journey of discovery to Dubai. As well as looking back, we look to future as a group of visionaries explain the technologies that could change the future for all of us.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070