6 years ago

March 2016

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WE DEAL IN REAL T R Y , As a Worldwide Partner of Rugby World Cup 2015, Land Rover chose to champion the heart and soul of the game, putting grassroots rugby on the global stage during the tournament T R Y A N D T R Y A G A I N 42

On 31 October 2015, Twickenham Stadium in London – England’s home of rugby – played host to the Final of Rugby World Cup 2015 between New Zealand’s All Blacks and Australia’s Wallabies. It was the pinnacle of the world game. But on the big screens there were other players – representatives of the thousands of small town rugby clubs around the globe. They were a reminder that among all the glamour of Rugby World Cup 2015, rugby’s appeal lies in enduring principles of sportsmanship, respect and humility that are as true to the man, woman or child on the Sunday league pitch as they are to the toughest of the All Blacks. ITALY CUS SIENA, FOUNDED 1984 ANTONIO CINOTTI, VICE PRESIDENT No grass lay on our pitch at its inauguration. There’s no way of getting it to grow. It’s not easy for the kids – as young as five – and the Italian mums on our women’s team, but we’re still lucky, we have our own pitch and we call it our Sabbione. It’s Italian for coarse or sandy soil. CUS Siena has no contrada [Siena’s famous 17 districts with fierce sporting rivalries], but every time we design a new jersey we think carefully about the colours. Our current shirt includes amaranth – which happens to be the colour of the Civetta contrada. Players from the Leocorno contrada, the adversary of Civetta, are not always happy wearing the shirt. But in the name of rugby we have no adversary… only some mockery. We’re amateurs. Everyone pays to play. They play for the emotion that only rugby can produce. When we saw ourselves in the #WeDealInReal campaign on the Twickenham screens we went absolutely crazy! Land Rover made our players the only Italians to appear in a Rugby World Cup Final. We made Italian rugby history. When the final whistle blows it’s pasta time. The favourite is tomato and smoked bacon. You’ll find me in the kitchen with a few injured players and sometimes Filippo Saporito, too – a former player, father of current under- 10s player Giuseppe, and chef at Florence’s renowned La Leggenda dei Frati restaurant. 43

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Land Rover Magazine


Land Rover Magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond.

In this issue, New Defender is put through its paces by two inspirational young adventurers as they prepare for an expedition to the South Pole. We also celebrate 50 years of Range Rover by taking a journey of discovery to Dubai. As well as looking back, we look to future as a group of visionaries explain the technologies that could change the future for all of us.

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