6 years ago

November 2017

  • Text
  • Rover
  • Luxury
  • Velar
  • Vehicles
  • Urban
  • Oslo
  • Experiences
  • Jaguar
  • Emissions
  • Norway
New Range Rover and Range Rover Sport Plug-in Hybrids | Why Oslo shines as a beacon of electric mobility | Uncovering Mia Suki’s unbridled passion | How Project Hero is optimising crisis response for the Austrian Red Cross | A stunning Norwegian drive in the Range Rover Velar


ON A PERSONAL NOTE DRIVEN TO DESIRE Simon Pick, Land Rover’s Global Direct Marketing Manager, considers how the latest Range Rover refinements stay true to the brand’s constant desire to innovate and enable our customers to make more of their worlds. The Range Rover will always have the distinction of being the world’s first luxury sports utility vehicle. Nothing can change that. When it was unveiled in 1970, there had simply never been anything like it. Having made the first, our designers and engineers immediately switched to ensuring that we continue to evolve and make the very best. The team has been doing that for 47 years. That restless desire to innovate and improve is celebrated in this issue of Onelife as we turn the spotlight on our peerless Range Rover, the direct descendant of that first luxury off-roader, and the dynamic Range Rover Sport. Our flagship vehicles now offer a series of refinements to make the best even better and maintain their class-leading status. Among these, the most important is unquestionably the arrival of a Plug-in Hybrid Electric Vehicle (PHEV) powertrain for the first time. Both the Range Rover and Range Rover Sport will be offered with PHEV technology, which delivers a step change in efficiency and can power them ‘whisper quiet’ for up to 51km: more than enough for most customers’ daily use. We bring you an exclusive look at these milestone new Range Rovers and their emission figures on p. 32 and 54. We believe that cities will take a leading role in sustainability in the future, and our new PHEVs fit perfectly with this vision of future urban centres, which Oslo typifies (see p. 22). Staying in Norway, we also take a first drive in the new Range Rover Velar (see p. 70). While our innovators might be largely based in the UK, the brand’s influences have always been global. From our earliest days, Land Rover has exported vehicles to the remotest parts of the world, and imported ideas and inspiration. That outlook is more important now than ever. It’s not just about ensuring our cars cope with extreme conditions from the heat of the Sahara to the cold of the Arctic, it’s also about being ready to meet our customers’ needs every day, perhaps before they know they need them. The designers and engineers who created the first Range Rover would perhaps be astounded by the recent refinements we’ve made to the latest incarnations of the model, but they would certainly closely relate to the ethos that inspires them. Simon Pick Jaguar Land Rover Global Direct Marketing Manager PHOTOGRAPHY: HANNAH SMILES 6

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Land Rover Magazine


Land Rover Magazine showcases stories from around the world that celebrate inner strength and the drive to go Above and Beyond.

In this issue, New Defender is put through its paces by two inspirational young adventurers as they prepare for an expedition to the South Pole. We also celebrate 50 years of Range Rover by taking a journey of discovery to Dubai. As well as looking back, we look to future as a group of visionaries explain the technologies that could change the future for all of us.

Jaguar Land Rover Limited: Registered office: Abbey Road, Whitley, Coventry CV3 4LF. Registered in England No: 1672070